Important Link Elements

When were thinking about link building it is important not only to think about the PageRank of the page we are linking back from but also the relevance.

For the purposes of Google SEO we need to make sure our links are as relevant as possible and there are a few ways of doing this.

1 - We need to make sure our anchor text relates to the keywords we are targeting

2 - The page pointing to us must include our keyword in the title

3 - If the keyword is not in the title then we must be able to find it in the body content

If these elements are note present PageRank will mean nothing. Relevance is the major determining factor behind where you rank.